Für ihre Herbst Winter 2019/20-Kollektion wählte Designerin Lena Hoschek das Motto „Men at Work“. Und wie der Name schon vermuten lässt, wühlte die Designerin dafür in den Kleiderschränken der Herren.
Wenn Designerin Lena Hoschek zur Show ruft, stehen VIPs, Fans und Freunde wie Designer-Kollege Marcel Ostertag gerne Schlange. Bei ihrer Kollektion „Men at work“ bediente sie sich an derben Materialien wie Denim, an gedeckten Farbtönen und klassischen Schnitten. Und sie hauchte ihnen – wie nicht anders zu erwarten – eine ordentliche Prise Weiblichkeit und Sexappeal ein.
Marilyn Monroe’s Worten Folge leistend „Sometimes good things fall apart so that better things can fall together“, nimmt Lena Hoschek beinahe die gesamte klassische Herrengarderobe auseinander und so kann das Rodeo Hemd schon mal zum bodenlangen Kleid mutieren.
Frech und furchtlos wie man Lena Hoschek kennt, klaut sie von großen Persönlichkeiten, um etwas völlig Neues entstehen zu lassen und mit ihrer unverkennbaren Handschrift zu versehen. Clark Gables „Three-Piece-Suit“ wird zu einem scharf geschnittenen Kostüm, Noel Gallagher wird der Parka weggenommen, Wes Anderson’s Krawatte wird zu einem prachtvoll drapierten Corsagenkleid, sogar Nick Cave gibt sein letztes Hemd um darauf Blümchen wachsen zu lassen. Farblich sind neben klassischem Anzug-Blau und Grau auch intensives Senfgelb und warme Brauntöne vertreten.
Lena Hoschek: „Wir haben ewig am perfekten Schnitt gefeilt um eine Jeans zu kreieren, die meinem Figurideal entspricht. Eine Jeans, die super Kurven, einen tollen Hintern und eine schlanke Taille macht.“ Das ist ihr wohl gelungen und sie widmet diese Jean mit dem Namen „Norma“ dem Idol ihrer Kindheit: Marilyn Monroe.
Sie wühlt auch im Sortiment befreundeter Kleider- und Hutmacher. Von Thomas Farthing London lieh sich die Designerin Borsalinos und Paperboy Caps. Von Nuriel Molcho’s Label Nomade Moderne aus Wien kommen weitere, in sorgfältiger Handarbeit entstandene Herrenhüte. Was bei Hoschek niemals fehlen darf: der Taillengürtel – diese Saison aus der Wiener Werkstatt des
Kultlabels Dukes.
Unter den zahlreichen Fans und Gästen befanden sich u.a. Schauspielerin Eva-Mona Rodekirchen, Moderatorin Anastasia Zampounidis, Models Mandy Bork und Patricia Kaiser, Influencerin Karin Teigl – Constantly_K und Designer Marcel Ostertag.
Großes Beitragsfoto: Lena Hoschek Show während der Berlin Fashion Week (Photo by John Phillips/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Models walk the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by John Phillips/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Models walk the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by John Phillips/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Franziska Knuppe is seen backstage ahead of the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Joern Pollex/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: (2nd L -R) Karin Teigl, Victoria Nasir, Carolin Lauffenburger, Clarissa Hanel and Janina Pfau attend the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Matthias Nareyek/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Fiona Erdmann, Anastasia Zampounidis and Eva Mona Rodekirchen attend the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Matthias Nareyek/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model poses backstage ahead of the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Joern Pollex/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Jana Julie Kilka and Anastasia Zampounidis attend the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Matthias Nareyek/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by John Phillips/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Gwen walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Jana Heinisch walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Franziska Knuppe walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Gwen Lu walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: Jana Heinisch walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by Stefan Knauer/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by John Phillips/Getty Images for Lena Hoschek)
BERLIN, GERMANY – JANUARY 16: A model walks the runway at the Lena Hoschek show during the Berlin Fashion Week Autumn/Winter 2019 at ewerk on January 16, 2019 in Berlin, Germany. (Photo by John Phillips/Getty Images for Lena Hoschek)