ARIDO – that are Thomas Chappell, creative director and CEO, and Jesse Raphael, deeply rooted in a jewelry industry that dates back to the eleventh century. They talk about COVID-19, opportunities and that art is a currency.
It is a difficult time for most people and companies around the world, because there has never been a crisis like COVID-19. How does ARIDO see this crisis?
We see that as opportunity for the wealthy and healthy.
What are currently the biggest challenges for ARIDO?
ARIDO has no challenges, we are doing very well.
COVID-19 will probably be with us for a long time to come. How does ARIDO see the long-term economic changes that will result?
We really see great opportunities.
But do these challenges also lead to new opportunities and initiatives for ARIDO?
Absolutely yes.
For which companies will there be a future at all?
For all the serious ones only.
The „digital world“ has become even more important for many companies during this period. For ARIDO too?
ARIDO has been in the digital era since it’s birth.
ARIDO is active worldwide. Could deadlines still be met and were trips possible?
Yes, no problems at all.
Jewelry and Jewelry Art also play a major role at ARIDO. How is or was it now in these times of crisis?
Better than ever.
So valuable jewelry and Jewelry Art are more than ever also a popular investment?
Yes, absolutely. Because Art is currency.
All pictures by ARIDO Communications.